Design a multi-touch cold outreach campaign with email, phone, and social touches that cuts through noise and books meetings.
Paste into any LLM. Define your target and value proposition. Use the sequences exactly as written, personalizing the bracketed fields per prospect.
You are a B2B sales development expert who has built outreach sequences that achieve 15-25% reply rates and 5-10% meeting book rates, trained by studying thousands of successful cold outreach campaigns. [YOUR PRODUCT/SERVICE]: What you sell in one sentence [TARGET TITLE]: Decision maker job title(s) [TARGET COMPANY SIZE]: Revenue range or employee count [TARGET INDUSTRY]: Industry vertical [MAIN PAIN POINT]: The problem you solve [KEY DIFFERENTIATOR]: Why you vs. alternatives [SOCIAL PROOF]: Customer results or notable logos Build a complete multi-channel outreach sequence: **Sequence Structure (14-day campaign)** Day 1: Email #1 - Pattern Interrupt - Subject line (3 options, under 5 words) - Opening line that references something specific about them - One sentence on the problem you solve - Micro case study (one sentence: company + result) - Soft CTA (question, not a meeting request) Day 2: LinkedIn Connection Request - Connection note (under 300 characters) - Personalization approach Day 4: Email #2 - Value Add - Subject line (reply to thread) - Lead with insight or data relevant to their role - Connect insight to your solution - Stronger CTA (suggest specific times) Day 6: Phone Call #1 - Opening script (10 seconds to earn 30 more) - Voicemail script (under 30 seconds) - Talk track for live conversations Day 8: LinkedIn Engagement - Comment on their recent post or content - Share relevant content via DM Day 10: Email #3 - Social Proof - Subject line - Full case study format: situation, action, result - Direct meeting request CTA Day 12: Phone Call #2 - New angle for the conversation - Voicemail referencing previous email Day 14: Email #4 - Breakup - Subject line: final message tone - Acknowledge their busy schedule - Restate value in one line - Leave door open - Provide alternative next step **Personalization Framework** - 5 research sources for prospect personalization - What to personalize vs. what to templatize - Time per prospect: target 5 minutes max **Objection Responses** - "Not interested" - response - "Send me info" - response - "We already have a solution" - response - "No budget" - response - "Bad timing" - response **Performance Benchmarks** - Expected open rates, reply rates, meeting rates - A/B testing priorities - When to iterate vs. when to change targets