Name your product and a key competitor. Get a one-page battle card with feature comparison, win/lose scenarios, landmine questions, and objection scripts.
Fill in what you know. Share with your sales team. Update monthly as competitors change their offerings.
Create a competitive battle card comparing my product to a key competitor. My product: [YOUR PRODUCT NAME] - Key features: [LIST 3-5] - Pricing model: [e.g., per-user monthly subscription, $X/user/month] - Target customer: [IDEAL CUSTOMER PROFILE] - Key differentiators: [WHAT MAKES YOU UNIQUE] Competitor: [COMPETITOR NAME] - Their key features (what I know): [LIST WHAT YOU KNOW] - Their pricing (what I know): [LIST WHAT YOU KNOW] - Their strengths (from customer feedback): [LIST WHAT YOU HAVE HEARD] Generate: 1. Quick comparison table: Feature-by-feature comparison with brief notes 2. Where we win: 4-5 specific scenarios where our solution is clearly stronger, with talking points a rep can use in a live conversation 3. Where they win: 2-3 areas where the competitor has an advantage, plus a "neutralizing statement" for each that acknowledges it while redirecting to our strengths 4. Landmine questions: 5 questions our reps can ask the prospect that subtly expose the competitor's weaknesses without trash-talking 5. Objection responses for each of these: - "[Competitor] is cheaper" - "[Competitor] has feature X that you do not" - "We have been using [Competitor] for years and it works fine" - "[Competitor]'s support is better" Provide word-for-word responses for each. 6. Customer proof points: 3 types of case studies or proof points to create to strengthen our position Format: One page, scannable, designed for a rep to review in 5 minutes before a competitive call.