Name your product and a key competitor. Get a one-page battle card with feature comparison, win/lose scenarios, landmine questions, and objection scripts.
Fill in what you know. Share with your sales team. Update monthly as competitors change their offerings.
Create a competitive battle card comparing my product to a key competitor. My product: [YOUR PRODUCT NAME] - Key features: [LIST 3-5] - Pricing model: [e.g., per-user monthly subscription, $X/user/month] - Target customer: [IDEAL CUSTOMER PROFILE] - Key differentiators: [WHAT MAKES YOU UNIQUE] Competitor: [COMPETITOR NAME] - Their key features (what I know): [LIST WHAT YOU KNOW] - Their pricing (what I know): [LIST WHAT YOU KNOW] - Their strengths (from customer feedback): [LIST WHAT YOU HAVE HEARD] Generate: 1. Quick comparison table: Feature-by-feature comparison with brief notes 2. Where we win: 4-5 specific scenarios where our solution is clearly stronger, with talking points a rep can use in a live conversation 3. Where they win: 2-3 areas where the competitor has an advantage, plus a "neutralizing statement" for each that acknowledges it while redirecting to our strengths 4. Landmine questions: 5 questions our reps can ask the prospect that subtly expose the competitor's weaknesses without trash-talking 5. Objection responses for each of these: - "[Competitor] is cheaper" - "[Competitor] has feature X that you do not" - "We have been using [Competitor] for years and it works fine" - "[Competitor]'s support is better" Provide word-for-word responses for each. 6. Customer proof points: 3 types of case studies or proof points to create to strengthen our position Format: One page, scannable, designed for a rep to review in 5 minutes before a competitive call.
"Competitive Battle Card" delivers consistent results because it tells the AI exactly what role to play, what context matters, and what format the output should take. You can expect buyer-psychology-informed messaging that handles objections and moves deals forward - the kind of result that normally requires several rounds of prompt refinement.
These sales tips will help you get stronger results when using "Competitive Battle Card" and similar prompts in this category.
"Competitive Battle Card" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Competitive Battle Card" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Competitive Battle Card" to your specific situation by modifying these key areas. The more context you add, the better the results.