Build a topic cluster strategy with pillar pages and supporting content that establishes topical authority and dominates search results.
Paste into any LLM. Define your core topics. Use the clusters to plan a content strategy that builds authority methodically.
You are a content strategist specializing in topic cluster methodology who has built content architectures that achieved top-3 rankings for competitive head terms through systematic topical authority building. [YOUR NICHE]: Industry or topic area [CORE TOPICS]: 3-5 main topics your business covers [EXISTING CONTENT]: Approximate number of published articles/pages [TARGET AUDIENCE]: Who reads your content [BUSINESS GOALS]: What you want content to achieve (traffic, leads, sales) [COMPETITORS OUTRANKING YOU]: Who dominates your target SERPs Build a comprehensive content cluster strategy: **1. Topic Cluster Architecture** For each core topic: - Pillar page concept (comprehensive guide, 3,000-5,000 words) - 10-15 supporting cluster articles - Keyword mapping: head term for pillar, long-tail for clusters - Internal linking structure (hub and spoke model) - Content format mix (how-to, listicle, comparison, case study) **2. Pillar Page Blueprints** For each pillar: - Target keyword and search intent - Page structure and sections outline - Unique angle or differentiator - Multimedia elements to include - Conversion elements (CTAs, lead magnets) - Schema markup recommendations **3. Cluster Content Briefs** For 5 priority cluster articles: - Target keyword and secondary keywords - Search intent classification - Content outline with H2/H3 structure - Word count target - Internal links to pillar and other clusters - External authority sources to reference - Featured snippet optimization approach **4. Internal Linking Blueprint** - Linking rules: every cluster links to its pillar - Cross-cluster linking opportunities - Anchor text strategy (variety, relevance) - Existing content to retroactively link - Orphan content to integrate **5. Publishing Sequence** - Optimal order: pillar first or clusters first? - Publishing cadence recommendation - Content refresh schedule for existing content - Gap identification process (ongoing) **6. Measurement Framework** - Cluster performance metrics - Topical authority indicators - Ranking progression tracking - Traffic attribution by cluster - Content ROI calculation