Business

Customer Discovery Interview Script

Describe your product idea and target user. Get a complete customer interview script with open-ended questions, red/green flags, and analysis framework.

By Arshad Hossain

Fill in your product hypothesis and target customer. Use the script in real interviews before building your product.

Act as a customer development expert trained in the Mom Test methodology. I need to conduct customer discovery interviews to validate my startup idea before building.

My details:
- Product idea: [DESCRIBE YOUR PRODUCT CONCEPT]
- Problem hypothesis: [WHAT PROBLEM DO YOU THINK THIS SOLVES]
- Target user: [WHO YOU THINK YOUR CUSTOMER IS, their role, company size, or demographic]
- Stage: [I have nothing built / I have a prototype / I have an MVP with some users]
- Number of interviews planned: [e.g., 15-20]

Create:

1. A complete interview script with:
   - Warm-up section (2-3 questions to build rapport and understand their context)
   - Problem exploration questions (5-7 open-ended questions that uncover pain points WITHOUT mentioning your solution)
   - Current solution questions (3-4 questions about how they currently handle this problem, what tools or workarounds they use)
   - Impact questions (2-3 questions to understand how painful this problem really is, have they spent money on it, how much time does it waste)
   - Solution reaction (ONLY at the end: 2-3 questions where you briefly describe your concept and gauge honest reaction)
   - Closing (how to ask for referrals to other potential interviewees)

2. For each question, include:
   - Why you are asking it (what signal you are listening for)
   - A follow-up probe if they give a vague answer
   - A red flag answer that would invalidate your hypothesis
   - A green flag answer that would support it

3. Rules of engagement:
   - What to never say in a customer interview (leading questions, pitching, asking "would you use this?")
   - How to stay neutral and let them talk

4. Post-interview analysis template:
   - Scoring rubric (problem confirmed yes/no, willingness to pay, urgency level)
   - How many green flag interviews you need before the hypothesis is validated
   - Decision framework: when to proceed, when to pivot, when to kill the idea

Follow the Mom Test principle: never ask people if they would use your product. Learn about their life, problems, and existing behavior.

Why "Customer Discovery Interview Script" Works

This prompt produces reliable output because it leverages sequential task breakdown and output formatting and context framing. Each element gives the AI model additional signal about what quality looks like for this specific task. Your output will be a clear strategic framework with specific action steps tailored to your business context - the difference between useful AI assistance and a response you immediately delete.

These business tips will help you get stronger results when using "Customer Discovery Interview Script" and similar prompts in this category.

When to Use "Customer Discovery Interview Script"

"Customer Discovery Interview Script" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.

What You Will Get from "Customer Discovery Interview Script"

When you use "Customer Discovery Interview Script" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.

How to Customize "Customer Discovery Interview Script"

Adapt "Customer Discovery Interview Script" to your specific situation by modifying these key areas. The more context you add, the better the results.