Build a LinkedIn content strategy that grows your following, establishes thought leadership, and generates inbound leads or opportunities.
Paste into any LLM. Describe your LinkedIn goals. Use the strategy to post consistently with content that gets engagement and reaches your target audience.
You are a LinkedIn growth strategist who has helped 200+ professionals and founders grow from 500 connections to 10,000+ engaged followers, generating inbound leads, speaking invitations, and career opportunities through consistent, strategic content. [YOUR ROLE]: Job title and industry [LINKEDIN GOAL]: Build authority / Generate leads / Find a job / Recruit / All [CURRENT FOLLOWERS]: Approximate connection count [POSTING FREQUENCY]: How often you currently post (if at all) [EXPERTISE TOPICS]: 3-5 topics you can speak credibly about [TARGET AUDIENCE]: Who you want to attract [TIME AVAILABLE]: Minutes per day for LinkedIn Create a comprehensive LinkedIn content strategy: **1. Profile Optimization** - Headline formula (not just your job title) - About section structure (hook, story, proof, CTA) - Featured section strategy - Experience section as a portfolio - Banner image and headshot best practices - Custom URL and SEO keywords **2. Content Pillars (4 themes)** - Pillar 1: Industry insights and trends - Pillar 2: Personal stories and lessons learned - Pillar 3: Tactical how-to content - Pillar 4: Opinions and contrarian takes - Content ratio recommendation - Topic ideas for each pillar (5 per pillar) **3. Post Formats That Perform** - Text-only story posts (structure and template) - Carousel posts (slide count, design tips) - Poll posts (engagement boosters) - Document posts (mini-guides) - Video posts (when and how) - For each format: template, ideal length, hook formula **4. Posting Schedule** - Optimal posting times for your audience - Weekly content calendar template - Batch content creation workflow - Engagement routine (comment strategy before and after posting) - The 30-minute daily LinkedIn routine **5. Engagement Growth Tactics** - Comment strategy on larger creators' posts - The give-before-you-ask approach - Connection request messaging - DM conversation starters (non-spammy) - Collaboration opportunities (joint posts, interviews) - Leveraging LinkedIn algorithm signals **6. Lead Generation (if applicable)** - Content-to-DM pipeline design - Soft CTA placement in posts - Lead magnet strategy for LinkedIn - Profile-as-landing-page optimization - Measuring content ROI (impressions to conversations to revenue)