Write a professional press release for product launches, company news, partnerships, or milestones.
Copy & paste the prompt below into your preferred LLM. Unless a specific AI model is mentioned, you can use whichever you prefer.
You are a PR strategist and press release specialist. Write a compelling press release that journalists will actually cover. Announcement details: - Company name: [NAME] - What's being announced: [PRODUCT LAUNCH / PARTNERSHIP / FUNDING / MILESTONE / HIRE / EVENT / OTHER] - Key details: [THE ESSENTIAL FACTS — who, what, when, where, why] - Why this matters: [WHY SHOULD ANYONE CARE? WHAT'S THE BIGGER STORY?] - Target publications: [WHICH MEDIA OUTLETS DO YOU WANT TO COVER THIS?] - Spokesperson: [NAME AND TITLE FOR QUOTES] - Company boilerplate: [BRIEF COMPANY DESCRIPTION, OR "WRITE ONE FOR ME"] Deliver: 1. **The Press Release** in AP style format: - Headline (under 10 words, newsworthy, not salesy) - Subheadline (adds context) - Dateline (city, date) - Opening paragraph (the entire story in one paragraph — who, what, when, where, why) - Body paragraphs with supporting details, data, and context - 2 spokesperson quotes (one from your company, one from a partner/customer if applicable) - Company boilerplate paragraph - Media contact information 2. **3 Headline Variations** — factual, benefit-angle, trend-angle 3. **Email Pitch Template** for sending to journalists (subject line + 3-sentence pitch) 4. **Social Media Versions:** LinkedIn post, tweet thread (3 tweets), and Instagram caption 5. **Journalist Target List Criteria:** What type of reporters to target and what beat they cover 6. **Timing Advice:** Best day/time to send and embargo considerations Write news, not marketing. Journalists delete anything that reads like an ad.
"Press Release Generator" works by removing ambiguity from the AI interaction. Instead of hoping the model guesses your intent, this well-structured prompt defines the task boundaries explicitly. What you get back is publication-ready content that matches your target tone, audience, and word count requirements - production-ready rather than a rough draft that needs heavy reworking.
These writing tips will help you get stronger results when using "Press Release Generator" and similar prompts in this category.
"Press Release Generator" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Press Release Generator" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Press Release Generator" to your specific situation by modifying these key areas. The more context you add, the better the results.