Describe your product and how long leads have been inactive. Get a win-back email sequence that re-activates cold subscribers.
Share your product, audience, and inactivity period. Get a ready-to-use re-engagement campaign.
Write a re-engagement email sequence to win back subscribers who have gone cold. My product/service: [WHAT YOU SELL] How long they have been inactive: [30 DAYS / 60 DAYS / 90+ DAYS] Last action they took: [SIGNED UP / PURCHASED ONCE / OPENED BUT DID NOT BUY] What I can offer: [DISCOUNT / FREE TRIAL EXTENSION / NEW FEATURE / EXCLUSIVE CONTENT] Create a 3-email win-back sequence: Email 1 (The Gentle Nudge): - Acknowledge the absence without guilt-tripping - Remind them why they signed up in the first place - Share one compelling update or improvement since they left - Soft CTA: come back and see what is new Email 2 (The Value Bomb) - send 3 days after Email 1: - Lead with a valuable resource, tip, or insight (give before asking) - Show social proof: what other customers are achieving - Stronger CTA with your incentive offer Email 3 (The Breakup Email) - send 5 days after Email 2: - Be direct: "Should we remove you from our list?" - Give them a one-click option to stay or unsubscribe - This creates urgency through loss aversion For each email provide: subject line, preview text, full body copy, and CTA button text. Keep each email under 120 words. Tone should be human and respectful, never desperate.