Here’s our framework for creating your own perfect prompt, every time
By Arshad Hossain
How to Use
R- Role. Set ChatGPT in a role.
I- Instructions. Give ChatGPT the instructions for its task.
C - Context. Give some context to the task.
E - Example. Where possible, provide ChatGPT with an example output.
Q - Questions. Tell ChatGPT to ask you questions to help it better understand.
The Prompt
You are an expert in digital marketing.I need you to help me create 10 Google Ad headlines to generate sales of my product.I sell an online course to help people better manage their anxiety.Here are some examples of headlines that have performed well:1. Feel Calm Daily: Discover Our Anxiety Management Course2. Beat Anxiety for Good: Join Our Expert-Led Course Now3. Conquer Anxiety: Learn Proven Techniques in Our Online CourseBefore you begin, ask me a few questions that you think will help you create the best output possible.
Why "RICE-Q | Create The Perfect Prompt" Works
"RICE-Q | Create The Perfect Prompt" is built on a principle most AI users overlook: models perform dramatically better when given few-shot examples and creative divergence rather than open-ended questions. You can expect keyword-aligned ad components that improve Quality Score and reduce cost per click - the kind of result that normally requires several rounds of prompt refinement.
Pro Tips for Using "RICE-Q | Create The Perfect Prompt"
These google ads tips will help you get stronger results when using "RICE-Q | Create The Perfect Prompt" and similar prompts in this category.
Always include your target keywords in the prompt so the AI generates ad copy that matches search intent and improves Quality Score.
Ask the AI to include a clear call-to-action in every ad variation. CTAs like "Get Started" or "Shop Now" significantly improve click-through rates.
Include your landing page URL context so the AI writes ad copy that aligns with the page content, improving relevance and conversions.
When to Use "RICE-Q | Create The Perfect Prompt"
"RICE-Q | Create The Perfect Prompt" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
Your conversion rate is solid but cost-per-click is too high, and you need to improve ad relevance to lower bids.
You want to create negative keyword strategies and ad group structures that eliminate wasted spend on irrelevant searches.
Your Quality Scores are dropping and you need to rewrite ad copy that better aligns with landing page content.
What You Will Get from "RICE-Q | Create The Perfect Prompt"
When you use "RICE-Q | Create The Perfect Prompt" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Negative keyword lists organized by theme to eliminate irrelevant clicks and reduce wasted spend.
Campaign structure recommendations that group keywords by intent and match type for better performance.
Ad copy variations that align tightly with landing page content to improve Quality Score.
How to Customize "RICE-Q | Create The Perfect Prompt"
Adapt "RICE-Q | Create The Perfect Prompt" to your specific situation by modifying these key areas. The more context you add, the better the results.
Modify the geographic targeting to reflect your actual service areas for location-specific copy.
Add your real landing page URL so the AI can align ad messaging with your existing page content.
Swap the generic business type for your specific industry vertical to get niche-relevant ad copy.