Define a customer-centric value proposition that clearly articulates why your audience should choose you over alternatives.
Copy & paste the prompt below into your preferred LLM. Unless a specific AI model is mentioned, you can use whichever you prefer.
You are a brand strategist and value proposition expert. Build a Value Proposition Canvas for my business. My business: - Company/Product: [NAME] - Industry: [INDUSTRY] - B2B or B2C: [WHICH?] - Primary offering: [WHAT DO YOU SELL?] - Target segments: [1-3 CUSTOMER SEGMENTS] - Price positioning: [BUDGET / MID / PREMIUM] - Competitors: [3-5 COMPETITORS] - Current value prop: [EXISTING ONE, OR "NONE YET"] For each target segment, build: 1. **Customer Profile:** - Jobs to be done (functional, social, emotional) — 5-7 each - Pains (frustrations, obstacles, risks) — 5-7, ranked by severity - Gains (required, expected, desired, unexpected) — 5-7, ranked by relevance 2. **Value Map:** - Products & Services list - Pain Relievers: how each offering addresses specific pains - Gain Creators: how each offering produces specific gains 3. **Fit Analysis:** Strong fit areas, gaps, competitive advantages 4. **Value Proposition Statements:** One-liner, elevator pitch, full paragraph, website headline+subheadline, internal alignment statement 5. **Competitive Positioning:** Your unique value zone vs. each competitor. Parity features. Advantage areas 6. **Validation Framework:** 10 questions to test with real customers. A/B testing recommendations 7. **Messaging Hierarchy:** Primary message, 3 supporting messages, proof elements, channel-specific adaptations A value proposition is not a tagline. It's the reason someone chooses you.
"Value Proposition Canvas" eliminates the most common reason AI output disappoints - vague instructions. This prompt uses audience specification and depth requirements to define both what the output should include and how it should be structured. Your output will be buyer-psychology-informed messaging that handles objections and moves deals forward - the difference between useful AI assistance and a response you immediately delete.
These sales tips will help you get stronger results when using "Value Proposition Canvas" and similar prompts in this category.
"Value Proposition Canvas" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Value Proposition Canvas" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Value Proposition Canvas" to your specific situation by modifying these key areas. The more context you add, the better the results.