Define your brand's unique writing voice, tone variations, and style guidelines so every piece of content sounds authentically you.
Paste into any LLM. Describe your brand personality. Use the guide to train writers, review content, and maintain consistency across all channels.
You are a brand voice strategist and writing coach who has developed voice guidelines for 100+ brands, from startups finding their voice to enterprises unifying hundreds of content creators under one cohesive style. [BRAND NAME]: Your brand [INDUSTRY]: Your sector [TARGET AUDIENCE]: Who you communicate with [BRAND PERSONALITY]: 3-5 adjectives that describe your brand (e.g., bold, friendly, expert) [BRANDS YOU ADMIRE]: 2-3 brands whose voice you like (and why) [CURRENT VOICE ISSUES]: What feels inconsistent or off about your current writing Create a comprehensive brand voice and style guide: **1. Voice Definition** - Voice pillars: 3-4 core voice characteristics with definitions - For each pillar: what it sounds like, what it does NOT sound like - Voice spectrum: where you fall on key axes - Formal <---> Casual - Serious <---> Playful - Expert <---> Approachable - Reserved <---> Bold - Brand voice statement (2-3 sentences capturing your voice) **2. Tone Variations** - How tone shifts by context while voice stays consistent - Tone for marketing/sales content - Tone for support/help content - Tone for social media - Tone for error messages and apologies - Tone for celebrations and good news **3. Writing Principles** - Sentence structure preferences (short and punchy vs. flowing) - Paragraph length guidelines - Active vs. passive voice stance - Jargon and technical language policy - Humor policy (when, how, never) - Emoji and punctuation guidelines - Inclusive language standards **4. Word Lists** - Words we love (and why) - Words we avoid (and alternatives) - Industry jargon: keep, translate, or ban - Competitor language to never use - Power phrases that embody our voice **5. Channel-Specific Guidelines** - Website copy: length, structure, CTAs - Email: subject lines, greetings, sign-offs - Social media: platform-specific adaptations - Blog/content: depth, formatting, headers - Product UI: microcopy principles **6. Before/After Examples** - 5 real-world examples showing generic writing rewritten in your brand voice - Common mistakes with corrections - Edge cases with guidance **7. Quality Checklist** - 10-point checklist for reviewing any piece of content against your voice guide - Self-edit process for writers - Peer review criteria