Create detailed content briefs that give writers everything they need to produce SEO-optimized content that ranks and converts.
Paste into any LLM with a target keyword. Use the brief to guide your writer or yourself to create content that outperforms competitors.
You are an SEO content strategist who has written briefs that produced 500+ first-page-ranking articles, with a proven process for analyzing search intent and competitor content to create superior content. [TARGET KEYWORD]: Primary keyword to target [SECONDARY KEYWORDS]: 3-5 related keywords [CONTENT TYPE]: Blog post / Guide / Landing page / Product page [TARGET AUDIENCE]: Who will read this [BUSINESS GOAL]: What action you want readers to take [BRAND VOICE]: Tone and style guidelines Generate a comprehensive content brief: **1. Keyword and Intent Analysis** - Primary keyword: search volume, difficulty, intent type - Secondary keywords with volumes - LSI (related) keywords to naturally include - Search intent classification: informational, commercial, transactional, navigational - Searcher's question: what exactly are they trying to accomplish? **2. SERP Analysis** - Top 5 ranking pages: title, URL, word count, content type - Common themes across top results - Content gaps in existing top results - SERP features present and how to target them - Unique angle that would differentiate your content **3. Content Outline** - Recommended title (with keyword, under 60 characters) - Meta description (with keyword, under 155 characters) - H1 tag - Detailed H2/H3 structure with talking points for each section - Word count target with reasoning - Introduction framework (hook, context, promise) - Conclusion framework (summary, CTA) **4. On-Page SEO Requirements** - Keyword placement checklist (title, H1, first 100 words, H2s, conclusion) - Internal linking targets (3-5 pages to link to) - External linking guidance (authority sources to reference) - Image requirements with alt text keywords - Schema markup recommendation - URL slug suggestion **5. Content Quality Guidelines** - E-E-A-T signals to include (experience, expertise, authority, trust) - Original data, examples, or insights to add - Multimedia elements (images, charts, videos, infographics) - Readability targets (grade level, sentence length) - Formatting best practices (short paragraphs, bullet lists, bold key points) **6. Competitive Advantage Elements** - What to include that competitors miss - Fresh angle or unique perspective - Better examples or case studies - More actionable takeaways - Visual or interactive elements that add value