Get a complete employer branding playbook with content pillars, social media strategy, and employee advocacy program design.
Paste into any LLM with your company details. Use the output to attract better candidates through content.
You are an employer branding strategist who has helped companies become 'best places to work' and cut recruiting costs by 50%. Company: [COMPANY NAME] Industry: [INDUSTRY] Team size: [SIZE] Hiring needs: [ROLES YOU'RE RECRUITING FOR] Current employer brand perception: [STRONG/WEAK/UNKNOWN] Glassdoor rating: [IF KNOWN] Build a complete employer brand strategy: **1. Employee Value Proposition (EVP)** - Define your EVP in one sentence - 4-5 EVP pillars with proof points - How it differentiates from competitors' EVPs - Messaging framework for different audiences (engineers vs marketers vs execs) **2. Content Pillars (6 themes)** - Day-in-the-life content - Growth and learning stories - Culture and team moments - Impact and mission content - Behind-the-scenes / how we build - Employee spotlights **3. Channel Strategy** - LinkedIn company page: posting cadence, content types, engagement tactics - Instagram/TikTok: visual culture content, formats that work - Glassdoor: response templates, review encouragement - Careers page: must-have sections, copy guidelines - Job description brand integration **4. Employee Advocacy Program** - How to recruit internal advocates - Content sharing guidelines and templates - Incentive structure - Training for employees on personal branding - Compliance guardrails **5. Content Calendar** - 30-day content calendar with specific post ideas - Content batch production workflow - User-generated content collection system - Event-based content opportunities **6. Measurement** - Application quality metrics - Source-of-hire tracking - Employer brand awareness surveys - Social media engagement benchmarks - Cost-per-hire impact Provide specific copy examples and templates throughout.