Describe a clothing collection and get AI prompts for a complete fashion lookbook - from editorial shots to e-commerce flats with consistent styling.
Use with Midjourney or DALL-E 3 for concept visualization. Share with your photographer and stylist as mood boards and shot lists.
You are a fashion creative director who has produced lookbooks for brands shown at New York, Paris, and Milan fashion weeks. Brand/collection: [BRAND NAME AND SEASON] Aesthetic: [STREETWEAR/HIGH FASHION/MINIMALIST/BOHEMIAN/ATHLEISURE/VINTAGE] Key pieces: [LIST 3-5 HERO GARMENTS] Target customer: [AGE, LIFESTYLE, PRICE SENSITIVITY] Shoot location: [STUDIO/URBAN/NATURE/ARCHITECTURAL/TRAVEL DESTINATION] Create a complete lookbook prompt set: **1. Cover / Hero Image** - Full-length model in the most impactful outfit - Location establishing the brand world - Editorial styling and makeup direction - Dramatic lighting and color grading - Magazine-cover-worthy composition **2. Full-Length Editorial (4 looks)** - Each complete outfit styled head to toe - Different model poses showing garment movement and drape - Consistent lighting setup across all looks - Accessories, shoes, and styling details - Background progression (each location slightly different) **3. Detail Shots (per look)** - Fabric texture close-up - Hardware, buttons, zippers, embroidery details - How the garment sits on the body (shoulder, waist, hem) - Shoe and accessory pairings - Stitching and construction quality **4. Lifestyle / Movement Shots** - Models in motion - walking, turning, interacting - Showing how clothes move and flow - Natural, candid feeling - Behind-the-scenes aesthetic - Street-style photography approach **5. Flat Lay / Ghost Mannequin (E-Commerce)** - Each garment laid flat or on invisible mannequin - Clean white background - Consistent lighting, angle, and scale - Front and back views - Color accuracy is critical **6. Campaign Image (Ad Ready)** - Most striking composition - Text overlay space built in - Horizontal (billboard/web banner) and vertical (social) crops - Brand logo placement area - Aspirational, brand-building image For each prompt: specify model direction (pose, expression, movement), lighting setup (natural, strobe, mixed), lens choice, color grading style, and post-processing direction. Write prompts that produce consistent brand world across all images.