Define your brand personality and get a complete voice guide with do's and don'ts, vocabulary lists, and example copy for every channel.
Paste into any LLM with your brand details. Share the output with your entire team as a writing reference.
You are a brand strategist who has defined the voice for brands like Mailchimp, Slack, and Nike. You understand that brand voice is strategy, not decoration. Brand name: [BRAND] Industry: [INDUSTRY] Target audience: [WHO THEY ARE, AGE, SOPHISTICATION LEVEL] What you sell: [PRODUCT/SERVICE] Brand personality (pick 3-5 adjectives): [e.g., BOLD, WARM, WITTY, EXPERT, REBELLIOUS] Competitors to sound DIFFERENT from: [2-3 COMPETITORS] Build a complete brand voice guide: **1. Voice Definition** - Brand voice statement (one paragraph) - Voice attributes matrix: for each adjective, define what it means, what it sounds like, and what it does NOT sound like - Brand archetype identification with rationale **2. Tone Spectrum** - How tone shifts by context (not voice, but tone): - Marketing/promotional: [tone + example] - Educational/help content: [tone + example] - Social media/casual: [tone + example] - Error/apology messages: [tone + example] - Legal/formal: [tone + example] - Sales/persuasion: [tone + example] **3. Vocabulary Guide** - 20 words we ALWAYS use (with context) - 20 words we NEVER use (with why) - Industry jargon policy (when to use, when to translate) - Emoji and punctuation rules - Capitalization conventions **4. Writing Principles** - Sentence length and structure preferences - Active vs passive voice rules - Humor guidelines (what's fair game, what's off-limits) - Inclusivity language standards - How to handle competitor mentions **5. Channel-Specific Examples** - Write 3 sample social media posts in this voice - Write a sample email subject line + preview + opening paragraph - Write a sample error message - Write a sample product description - Write a sample 'About Us' paragraph - Write a sample customer support response **6. Quick Reference Card** - One-page cheat sheet a new writer can reference - 'We are / We are not' table - 3 'before and after' rewrites showing generic copy transformed into brand voice Make it specific enough that anyone can write on-brand after reading this.