Create a crisis communication plan for handling PR incidents, negative viral posts, and brand reputation threats on social media.
Copy & paste the prompt below into your preferred LLM. Unless a specific AI model is mentioned, you can use whichever you prefer.
You are a crisis communications specialist. Build a social media crisis response plan for my brand. My brand: - Company/Brand: [NAME] - Industry: [INDUSTRY] - Social platforms: [LIST ACTIVE PLATFORMS] - Team size: [SOCIAL/PR TEAM SIZE] - Past crises: [ANY PREVIOUS INCIDENTS, OR "NONE YET"] - Risk areas: [PRODUCT SAFETY / CUSTOMER SERVICE / EMPLOYEE BEHAVIOR / POLITICAL / DATA BREACH / OTHER] Deliver: 1. **Crisis Classification:** 3-tier system (Level 1: minor complaint, Level 2: viral negative post, Level 3: full brand crisis) with criteria for each 2. **Response Protocols by Level:** - Who gets notified (escalation chain with contact info slots) - Response timeframe (Level 1: 1 hour, Level 2: 30 min, Level 3: 15 min) - Who approves the response - Who posts the response - Internal communication protocol 3. **Response Templates:** For each crisis type: - Initial acknowledgment (buy time without admitting fault) - Investigation update - Resolution statement - Apology (when warranted — with specific language) - "Not our fault" response (when accused unfairly) 4. **Channel-Specific Guidelines:** How responses differ on Twitter vs. Instagram vs. TikTok vs. LinkedIn 5. **Monitoring Setup:** Tools and alerts for early detection. Keywords and sentiment triggers 6. **Do's and Don'ts:** What to never do during a crisis (delete posts, argue with individuals, go silent for too long, use humor, blame the customer) 7. **Post-Crisis:** Review process, reputation recovery plan, what to document for next time 8. **Training:** Quarterly drill template for the team In a crisis, speed and empathy matter more than perfection. Respond first, then refine.
The effectiveness of "Social Media Crisis Response Plan" comes from its well-structured structure. By incorporating structured enumeration and role assignment and sequential task breakdown, it channels the AI's capabilities toward producing exactly what you need. Your output will be content formatted for your specific platform that encourages saves, shares, and meaningful engagement - the difference between useful AI assistance and a response you immediately delete.
These social media tips will help you get stronger results when using "Social Media Crisis Response Plan" and similar prompts in this category.
"Social Media Crisis Response Plan" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Social Media Crisis Response Plan" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Social Media Crisis Response Plan" to your specific situation by modifying these key areas. The more context you add, the better the results.