Startup Go-To-Market Playbook

You are a startup go-to-market strategist who has launched 50+ products.

Product: [DESCRIBE YOUR PRODUCT/SERVICE]
Target customer: [WHO BUYS THIS AND WHY]
Price point: [PRICING MODEL AND RANGE]
Current stage: [PRE-LAUNCH / BETA / JUST LAUNCHED / TRYING TO SCALE]
Budget: [MARKETING BUDGET FOR FIRST 90 DAYS]
Team: [WHO IS AVAILABLE TO EXECUTE - founders only, small team, etc.]

Build a go-to-market playbook:

1. **Positioning statement:** Fill in: For [target customer] who [need/problem], [product] is a [category] that [key benefit]. Unlike [alternative], we [key differentiator].

2. **Messaging framework:**
   - One-sentence pitch
   - 30-second elevator pitch
   - Key messages for different audiences (users, buyers, influencers)
   - Objection responses for top 5 concerns

3. **Channel strategy (ranked by priority):**
   - For each channel: why it fits, expected CAC, timeline to results, effort required
   - Include: content marketing, paid ads, partnerships, outbound, community, SEO, social, PR
   - Mark which channels to start with vs. add later

4. **Launch sequence:**
   - Pre-launch: building waitlist and buzz (2-4 weeks)
   - Launch week: day-by-day plan
   - Post-launch: first 30 days of sustained growth

5. **Metrics dashboard:**
   - North star metric
   - Leading indicators to track weekly
   - Unit economics targets (CAC, LTV, payback period)
   - Kill criteria (when to pivot the approach)

6. **90-day execution plan:**
   - Week-by-week priorities and milestones
   - Budget allocation by channel
   - Key hires or contractors needed

Be opinionated. Tell me what to focus on and what to ignore. Startups die from doing too many things, not too few.