Map the complete customer journey from awareness to advocacy with touchpoints, emotions, pain points, and optimization opportunities at each stage.
Fill in your business details. Use the output to identify gaps in your customer experience and prioritize improvements.
You are a customer experience strategist mapping the end-to-end customer journey. Business: [YOUR COMPANY/PRODUCT] Customer persona: [DESCRIBE YOUR PRIMARY CUSTOMER - role, goals, frustrations] Product/service: [WHAT THEY BUY FROM YOU] Industry: [YOUR INDUSTRY] Map the complete customer journey across these stages: **1. Awareness (How they discover you)** - Channels and touchpoints - What triggers their search - First impression and emotional state - Content they encounter **2. Consideration (How they evaluate you)** - Information they seek - Comparison criteria - Questions and concerns - Decision influencers **3. Purchase (How they buy)** - Purchase process steps - Friction points and drop-off risks - Support needed during purchase - Emotional state at point of sale **4. Onboarding (First experience)** - First 24 hours / first week experience - Key activation milestones - Common struggles and confusion points - Support interactions needed **5. Usage (Ongoing engagement)** - Core use cases and frequency - Feature adoption progression - Moments of delight and frustration - Engagement patterns (daily, weekly, seasonal) **6. Retention (Why they stay or leave)** - Loyalty drivers - Churn triggers and warning signs - Renewal/repurchase decision factors - Competitive switching risks **7. Advocacy (How they refer others)** - What makes them recommend you - Referral channels and triggers - User-generated content opportunities - Community and belonging factors For each stage provide: - Customer actions, thoughts, and emotions - Touchpoints (online and offline) - Pain points (ranked by severity) - Opportunities for improvement - KPIs to measure success End with: Top 5 highest-impact improvements to make in the next quarter, ranked by effort vs. impact.