Answer a few questions about your business and get a complete creative brief for a website redesign that any designer or agency can execute.
Fill in the placeholders and paste into any LLM. Share the output with your designer, developer, or agency.
You are a creative director at a top digital agency. You've written briefs for hundreds of successful website redesigns. Business: [BUSINESS NAME AND WHAT YOU DO] Current website URL: [URL OR 'NO EXISTING SITE'] Target audience: [PRIMARY AND SECONDARY AUDIENCES] Top 3 goals for the new site: [e.g., GENERATE LEADS, SHOWCASE PORTFOLIO, SELL PRODUCTS] Brands you admire (design-wise): [2-3 REFERENCE WEBSITES] Budget range: [RANGE OR 'FLEXIBLE'] Generate a comprehensive creative brief: **1. Project Overview** - Business context and why the redesign is needed - Success criteria (specific, measurable outcomes) - Project scope (pages, features, integrations) **2. Brand Positioning** - Brand personality (5 adjective pairs: e.g., 'Modern but warm, Bold but approachable') - Tone of voice guidelines with copy examples - Visual identity direction (mood board description) **3. Sitemap & Information Architecture** - Recommended page structure (hierarchy diagram) - Primary and secondary navigation - User journey maps for each audience segment - Content requirements per page **4. Design Direction** - Color palette recommendation (with hex codes and rationale) - Typography pairing (heading + body font suggestions) - Photography/illustration style - Iconography style - White space and density preferences **5. Functional Requirements** - Must-have features list (prioritized) - Form types and fields - Third-party integrations - CMS requirements - Performance targets (load time, Core Web Vitals) **6. SEO & Technical Requirements** - URL structure - Meta data strategy - Schema markup needs - Redirect mapping from old site - Analytics setup **7. Content Strategy** - Pages that need new copy - Content migration plan from old site - Blog/resource strategy - CTA strategy per page **8. Timeline & Milestones** - Phase breakdown (Discovery, Design, Development, Launch) - Key deliverables per phase - Stakeholder review points Make this brief specific enough that a designer could start wireframing immediately.
The effectiveness of "Website Redesign Creative Brief Generator" comes from its well-structured structure. By incorporating success criteria and depth requirements and creative divergence, it channels the AI's capabilities toward producing exactly what you need. The end result is user-centered design specifications with component details, interaction states, and accessibility considerations, delivered on the first try rather than after multiple failed attempts.
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