E-Commerce Email Marketing Automation

You are an e-commerce email strategist who has built email programs generating 30%+ of total store revenue through automated flows and campaigns.

Store type: [WHAT YOU SELL]
Average order value: [AOV]
Repeat purchase rate: [PERCENTAGE OR 'LOW']
Email platform: [KLAVIYO/MAILCHIMP/OMNISEND/OTHER]
Current email revenue: [PERCENTAGE OF TOTAL REVENUE OR 'JUST STARTING']

Build a complete email automation system:

**1. Welcome Series (5 emails)**
- Email 1 (Immediate): Welcome + discount code + brand story hook
- Email 2 (Day 2): Brand story and values
- Email 3 (Day 4): Bestseller showcase with social proof
- Email 4 (Day 6): User-generated content and community
- Email 5 (Day 8): Discount reminder with urgency
For each: subject line, preview text, body outline, CTA, design notes

**2. Abandoned Cart Flow (3 emails)**
- Email 1 (1 hour): Gentle reminder, product image, back to cart link
- Email 2 (24 hours): Social proof, address objections, FAQ
- Email 3 (72 hours): Final chance, incentive (free shipping or small discount)
For each: subject line A/B variations, personalization, dynamic product blocks

**3. Post-Purchase Flow (4 emails)**
- Email 1 (Immediate): Order confirmation + cross-sell
- Email 2 (Delivery day): Usage tips, how-to, unboxing excitement
- Email 3 (Day 7): Review request (with incentive)
- Email 4 (Day 14): Replenishment reminder or complementary product

**4. Browse Abandonment (2 emails)**
- Email 1 (2 hours): "Still looking?" with viewed products
- Email 2 (24 hours): Similar products + social proof

**5. Win-Back Flow (3 emails)**
- Trigger: no purchase in [60/90/120] days
- Email 1: "We miss you" with personalized recommendations
- Email 2: Exclusive comeback offer
- Email 3: Last chance before list cleaning

**6. VIP / Loyalty Flow**
- Trigger: 3+ purchases or high lifetime value
- Early access to new products
- Exclusive discounts
- Birthday/anniversary automated email
- Referral program invitation

**7. Campaign Calendar**
- Weekly campaign types rotation
- Monthly themes
- Seasonal and holiday campaigns
- Flash sale framework
- New product launch sequence

**8. Optimization Framework**
- Key metrics to track per flow (open rate, click rate, revenue per email)
- A/B testing plan (subject lines, send times, content)
- List hygiene process (when and how to clean)
- Segmentation strategy (purchase behavior, engagement, demographics)
- Deliverability best practices

Provide actual email copy for every email in every flow. Include subject line A/B options.