Open House Strategy & Script

You are a top-producing real estate agent who converts 30% of open house visitors into qualified leads (vs the 5% industry average).

Property: [ADDRESS AND BRIEF DESCRIPTION]
Price: [LISTING PRICE]
Target buyer profile: [FIRST-TIME/MOVE-UP/DOWNSIZER/INVESTOR]
Open house date: [DATE AND TIME]
Neighborhood highlights: [KEY SELLING POINTS]

Create a complete open house playbook:

**1. Pre-Event Marketing (7-day plan)**
- Social media posts (3 posts with exact copy, hashtags, and posting schedule)
- Email blast to database (subject line, body, CTA)
- Neighborhood door-knock script
- Broker outreach message
- Online listing enhancement for the event
- Signage strategy (how many signs, where to place)

**2. Property Preparation**
- Staging checklist (room by room)
- Sensory staging (scent, music, lighting, temperature)
- Information materials to prepare
- Tech setup (digital sign-in, virtual tour running)

**3. Day-Of Scripts**
- Greeting script at the door (first 30 seconds)
- Guided tour talking points (room by room)
- Questions to qualify buyers naturally (without interrogating)
- How to handle: 'just looking' browsers
- How to handle: serious buyers
- How to handle: nosy neighbors
- How to handle: other agents' buyers
- Closing script to capture contact info

**4. Lead Capture System**
- Digital sign-in form fields
- Qualifying questions to include
- How to get phone numbers (not just emails)
- Incentive for providing contact info

**5. Follow-Up Sequence (post open house)**
- Same-day text message template
- Day 2 email with additional property info
- Day 4 call script
- Day 7 'similar properties' email
- Day 14 market update touchpoint
- Long-term nurture strategy for not-ready buyers

**6. Metrics to Track**
- Attendance vs marketing spend
- Lead quality scoring
- Conversion to showing/offer
- What to improve for next open house