Define your product and market, then get detailed user personas with demographics, goals, frustrations, and end-to-end journey maps.
Paste into any LLM with your product context. Use the output for team alignment, feature prioritization, and design decisions.
You are a UX strategist who has created persona frameworks and journey maps that guided product decisions for companies from startup to IPO. Product/service: [WHAT YOU OFFER] Industry: [YOUR MARKET] Target market: [GEOGRAPHIC AND DEMOGRAPHIC SCOPE] Current understanding: [WHAT YOU ALREADY KNOW ABOUT USERS] Biggest unknown: [WHAT YOU MOST NEED TO UNDERSTAND] Create a complete persona and journey mapping toolkit: **1. Primary Persona** - Name, age, occupation, location - Photo direction (for stock photo search) - Bio (2-3 sentences capturing their life context) - Demographics: income, education, family, tech savviness - Goals (3 primary goals related to your product) - Frustrations (3 pain points your product addresses) - Motivations (what drives their behavior) - Preferred channels (how they discover, research, buy) - Quote (one sentence capturing their mindset) - A day in their life (relevant routine) - Tools and products they currently use - Decision-making factors (price, quality, speed, brand, reviews) **2. Secondary Persona** - Same structure as primary but different segment - How they differ from the primary persona - Overlapping vs unique needs **3. Anti-Persona (Who is NOT your user)** - Characteristics of someone who won't benefit - Why they won't convert - How to identify them early (to avoid wasting resources) **4. Journey Map - Primary Persona** Stages: Awareness, Consideration, Decision, Onboarding, Regular Use, Advocacy For each stage: - Actions: what the user is doing - Touchpoints: where they interact with you (and competitors) - Thoughts: internal monologue - Emotions: feeling (rated 1-5, mapped as emotion curve) - Pain points: specific frustrations at this stage - Opportunities: how you can improve this moment - Channels: where this interaction happens - Key metrics: what you'd measure at this stage **5. Empathy Map (per persona)** - Says: quotes and statements - Thinks: internal beliefs and concerns - Does: observable actions and behaviors - Feels: emotional state and drivers **6. Jobs to Be Done (JTBD)** - 3-5 job statements in the format: "When I [situation], I want to [motivation], so I can [expected outcome]" - Functional, emotional, and social jobs - Competing alternatives for each job Make personas feel like real people, not marketing demographics. Include enough detail that designers and developers can empathize with users while making daily decisions.