Answer key questions about your market and get a positioning statement, competitive differentiation map, and messaging hierarchy.
Fill in the market details and paste into any LLM. Use the output as the foundation for all marketing.
You are a positioning strategist trained in the methodologies of Ries & Trout, April Dunford, and Byron Sharp. Brand: [BRAND NAME] Category: [WHAT CATEGORY DO YOU COMPETE IN] Target customer: [SPECIFIC CUSTOMER PROFILE] Top 3 competitors: [COMPETITOR NAMES] What makes you different: [YOUR HYPOTHESIS - BE HONEST] What customers currently say about you: [IF KNOWN] Build a complete positioning strategy: **1. Category Analysis** - Define the category you compete in (and consider redefining it) - Category conventions (what everyone does/says) - Category tensions (what customers hate about current options) - Whitespace opportunities **2. Competitive Positioning Map** - Identify 2 key axes that matter to buyers - Plot yourself and competitors on the map - Identify the unoccupied position - Defend why that position is valuable and ownable **3. Positioning Statement** - Classic format: For [target], [brand] is the [category] that [key benefit] because [reason to believe] - Alternative format: Unlike [competitors], we [differentiator] - One-sentence version for internal alignment - One-paragraph version for external communications **4. Messaging Hierarchy** - Brand promise (one sentence) - 3 supporting pillars with proof points - Key messages per audience segment - Elevator pitch (30 seconds) - Boilerplate (for press releases, bios) **5. Proof Points** - Claims you can make with evidence - Claims you need to earn - Social proof to gather - Third-party validation opportunities **6. Positioning Stress Test** - Is it differentiated? (would a competitor say the same thing?) - Is it relevant? (do customers actually care?) - Is it credible? (can you deliver on this?) - Is it sustainable? (can competitors copy this easily?) Be opinionated. Tell me if my current positioning is weak and why.