Answer key questions about your market and get a positioning statement, competitive differentiation map, and messaging hierarchy.
Fill in the market details and paste into any LLM. Use the output as the foundation for all marketing.
You are a positioning strategist trained in the methodologies of Ries & Trout, April Dunford, and Byron Sharp. Brand: [BRAND NAME] Category: [WHAT CATEGORY DO YOU COMPETE IN] Target customer: [SPECIFIC CUSTOMER PROFILE] Top 3 competitors: [COMPETITOR NAMES] What makes you different: [YOUR HYPOTHESIS - BE HONEST] What customers currently say about you: [IF KNOWN] Build a complete positioning strategy: **1. Category Analysis** - Define the category you compete in (and consider redefining it) - Category conventions (what everyone does/says) - Category tensions (what customers hate about current options) - Whitespace opportunities **2. Competitive Positioning Map** - Identify 2 key axes that matter to buyers - Plot yourself and competitors on the map - Identify the unoccupied position - Defend why that position is valuable and ownable **3. Positioning Statement** - Classic format: For [target], [brand] is the [category] that [key benefit] because [reason to believe] - Alternative format: Unlike [competitors], we [differentiator] - One-sentence version for internal alignment - One-paragraph version for external communications **4. Messaging Hierarchy** - Brand promise (one sentence) - 3 supporting pillars with proof points - Key messages per audience segment - Elevator pitch (30 seconds) - Boilerplate (for press releases, bios) **5. Proof Points** - Claims you can make with evidence - Claims you need to earn - Social proof to gather - Third-party validation opportunities **6. Positioning Stress Test** - Is it differentiated? (would a competitor say the same thing?) - Is it relevant? (do customers actually care?) - Is it credible? (can you deliver on this?) - Is it sustainable? (can competitors copy this easily?) Be opinionated. Tell me if my current positioning is weak and why.
What separates "Brand Positioning Statement Generator" from an off-the-cuff AI question is precision. It applies output formatting and audience specification and success criteria, which gives the model enough direction to produce brand-differentiating assets with specific color codes, typography, and voice guidelines. This means you get brand-differentiating assets with specific color codes, typography, and voice guidelines without the trial-and-error that wastes most people's time with AI.
These branding & identity tips will help you get stronger results when using "Brand Positioning Statement Generator" and similar prompts in this category.
"Brand Positioning Statement Generator" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Brand Positioning Statement Generator" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Brand Positioning Statement Generator" to your specific situation by modifying these key areas. The more context you add, the better the results.