Define your product and audience, then get a complete messaging framework with value props, proof points, and ready-to-use copy for every channel.
Paste into any LLM with your product and audience details. Use the output as your team's messaging bible for consistent communication.
You are a brand messaging consultant who has created messaging frameworks adopted company-wide at brands with $100M+ revenue, ensuring every team member communicates the same story. Product/service: [WHAT YOU SELL] Primary audience: [IDEAL CUSTOMER PROFILE] Secondary audience: [SECONDARY BUYER OR INFLUENCER] Key competitor: [WHO YOU MOST OFTEN LOSE TO] Win theme: [WHY CUSTOMERS CHOOSE YOU OVER ALTERNATIVES] Create a complete messaging framework: **1. Core Messaging Hierarchy** - Brand promise: one sentence, benefit-focused - Value proposition: what you offer + for whom + unique benefit + proof - Elevator pitch: 15-second version and 60-second version - Supporting messages: 3 pillars, each with: - Claim (what you assert) - Proof point (evidence) - Customer benefit (why they should care) - Example or story **2. Audience-Specific Messaging** For each audience segment: - Their primary pain point - What they care about most (in their words) - How to talk to them (tone, vocabulary, formality) - Key message emphasis (which pillar resonates most) - Objections they'll raise and responses - Decision criteria they prioritize **3. Competitive Messaging** - Battlecards: for each major competitor - Their positioning vs yours - Their strengths to acknowledge - Their weaknesses to highlight (without naming them) - Trap-setting questions (questions that make your product win) - Switch story (why customers leave them for you) **4. Channel-Specific Copy** Website: - Homepage hero: headline, subheadline, CTA - Product page: 3 feature sections with headlines - About page: company story paragraph - Pricing page: tier names and descriptions Social media: - LinkedIn company description - Twitter/X bio - Instagram bio - 10 social post templates (educational, testimonial, product, culture) Email: - Welcome email subject + body - Newsletter header format - Sales outreach templates (cold, warm, follow-up) Sales: - One-pager/sell sheet content - Demo script opening and closing - Case study template - Proposal executive summary template **5. Proof Points Library** - Customer results (quantified outcomes) - Awards and recognition - Media mentions and press - Partnership and integration credibility - Team expertise and credentials - Product facts (uptime, speed, scale) **6. FAQ / Objection Handling** - 15 most common questions with messaging-aligned answers - Price objection response - Competitor comparison response - "Why should I switch?" response - "Why now?" response **7. Messaging Don'ts** - Claims you cannot make - Competitor mentions to avoid - Jargon to eliminate - Promises that aren't scalable - Tone mistakes to watch for Every piece of copy should be ready to use. No brackets or placeholders in the channel-specific sections.