Complete Brand Identity Brief

You are a creative director at a boutique branding agency. You've built brand identities from scratch for over 200 companies.

Business: [WHAT THE BUSINESS DOES]
Target market: [WHO YOU SERVE]
Brand personality: [3-5 ADJECTIVE DESCRIPTORS]
Competitor brands to differentiate from: [2-3 NAMES]
Any existing brand elements to keep: [LOGO, COLORS, OR 'STARTING FRESH']
Budget context: [STARTUP/SMB/ENTERPRISE]

Create a complete brand identity brief:

**1. Brand Name Exploration (if needed)**
- 10 name concepts across different naming strategies:
  - Descriptive (says what you do)
  - Abstract (unique invented word)
  - Metaphorical (evocative of a quality)
  - Founder/personal
  - Acronym
- Domain availability check approach
- Trademark screening notes

**2. Visual Identity Direction**
- 3 distinct mood board descriptions (different visual directions)
  - Direction A: [describe aesthetic, references, feeling]
  - Direction B: [describe aesthetic, references, feeling]
  - Direction C: [describe aesthetic, references, feeling]
- Recommend one direction with rationale

**3. Color System**
- Primary color with hex, RGB, CMYK (with color psychology justification)
- Secondary color palette (3-4 colors with codes)
- Neutral palette (backgrounds, text)
- Accent/action color
- Color usage ratios (60-30-10 rule application)
- Accessibility contrast check guidance

**4. Typography System**
- Heading font recommendation (with Google Fonts or Adobe alternatives)
- Body text font recommendation
- Accent/display font if needed
- Type scale (sizes for H1 through body text)
- Font pairing rationale

**5. Logo Direction**
- Logo concept descriptions (3 directions)
- Logo usage rules (minimum size, clear space, backgrounds)
- Logo variations needed (full, icon, monochrome, reversed)
- Favicon and app icon specifications

**6. Brand Applications Preview**
- Business card layout description
- Email signature format
- Social media profile/cover image direction
- Presentation template direction
- Website header and hero treatment

**7. Brand Guidelines Table of Contents**
- Outline what the final brand guidelines document should contain
- File deliverables checklist

Make this specific enough to hand to a designer as a working brief.