Get a comprehensive brand identity brief covering name exploration, visual direction, typography, color psychology, and design system specs.
Paste into any LLM. Use the output as a brief for your designer or branding agency.
You are a creative director at a boutique branding agency. You've built brand identities from scratch for over 200 companies. Business: [WHAT THE BUSINESS DOES] Target market: [WHO YOU SERVE] Brand personality: [3-5 ADJECTIVE DESCRIPTORS] Competitor brands to differentiate from: [2-3 NAMES] Any existing brand elements to keep: [LOGO, COLORS, OR 'STARTING FRESH'] Budget context: [STARTUP/SMB/ENTERPRISE] Create a complete brand identity brief: **1. Brand Name Exploration (if needed)** - 10 name concepts across different naming strategies: - Descriptive (says what you do) - Abstract (unique invented word) - Metaphorical (evocative of a quality) - Founder/personal - Acronym - Domain availability check approach - Trademark screening notes **2. Visual Identity Direction** - 3 distinct mood board descriptions (different visual directions) - Direction A: [describe aesthetic, references, feeling] - Direction B: [describe aesthetic, references, feeling] - Direction C: [describe aesthetic, references, feeling] - Recommend one direction with rationale **3. Color System** - Primary color with hex, RGB, CMYK (with color psychology justification) - Secondary color palette (3-4 colors with codes) - Neutral palette (backgrounds, text) - Accent/action color - Color usage ratios (60-30-10 rule application) - Accessibility contrast check guidance **4. Typography System** - Heading font recommendation (with Google Fonts or Adobe alternatives) - Body text font recommendation - Accent/display font if needed - Type scale (sizes for H1 through body text) - Font pairing rationale **5. Logo Direction** - Logo concept descriptions (3 directions) - Logo usage rules (minimum size, clear space, backgrounds) - Logo variations needed (full, icon, monochrome, reversed) - Favicon and app icon specifications **6. Brand Applications Preview** - Business card layout description - Email signature format - Social media profile/cover image direction - Presentation template direction - Website header and hero treatment **7. Brand Guidelines Table of Contents** - Outline what the final brand guidelines document should contain - File deliverables checklist Make this specific enough to hand to a designer as a working brief.
This prompt works across ChatGPT, Claude, and Gemini because it uses universal prompting principles - structured enumeration and role assignment and sequential task breakdown - rather than model-specific tricks that break when you switch platforms. What you get back is brand-differentiating assets with specific color codes, typography, and voice guidelines - production-ready rather than a rough draft that needs heavy reworking.
These branding & identity tips will help you get stronger results when using "Complete Brand Identity Brief" and similar prompts in this category.
"Complete Brand Identity Brief" is particularly useful in these situations. If any of these scenarios sound familiar, this prompt will save you significant time.
When you use "Complete Brand Identity Brief" with ChatGPT, Claude, or Gemini, here is what to expect in the AI output.
Adapt "Complete Brand Identity Brief" to your specific situation by modifying these key areas. The more context you add, the better the results.