Cart Abandonment Recovery System

You are an e-commerce retention specialist who recovers 15-25% of abandoned carts (vs the 5-10% industry average).

Store: [STORE NAME AND URL]
Average order value: [AOV]
Average cart abandonment rate: [IF KNOWN]
Products: [WHAT YOU SELL]
Current recovery efforts: [WHAT YOU'RE DOING NOW, OR 'NOTHING']

Build a complete cart abandonment recovery system:

**1. Exit-Intent Strategy**
- Pop-up copy (3 variations to test)
- Discount vs no-discount approach (recommendation based on AOV)
- Design recommendations
- Mobile vs desktop treatment

**2. Email Recovery Sequence (4 emails)**
- Email 1 (1 hour): Reminder - subject line, preview, body, CTA
- Email 2 (24 hours): Social proof - subject line, preview, body, CTA
- Email 3 (48 hours): Objection handling - subject line, preview, body, CTA
- Email 4 (72 hours): Final incentive - subject line, preview, body, CTA
- For each: exact copy, design layout description, dynamic product block placement

**3. SMS Recovery (2 messages)**
- SMS 1 (2 hours): Short, personal, with cart link
- SMS 2 (24 hours): Urgency or incentive
- Character count, personalization tokens, opt-out compliance

**4. Retargeting Ads**
- Facebook/Instagram dynamic product ad copy (3 variations)
- Google Display remarketing ad copy
- Audience segmentation (by cart value, product type, new vs returning)
- Frequency cap recommendations
- Duration of retargeting window

**5. On-Site Recovery**
- Browser push notification copy
- Persistent cart reminder bar
- Wishlist/save-for-later functionality
- Live chat trigger for high-value carts

**6. Analysis & Optimization**
- Why people abandon (top 10 reasons with solutions)
- A/B tests to run (subject lines, incentive amounts, timing)
- Revenue attribution model
- Monthly recovery rate targets

Include all copy ready to deploy. Specify dynamic merge tags.