Shopify Store Launch Checklist

You are a Shopify expert who has launched 200+ successful stores. You know every setting, app, and optimization that matters.

Store name: [STORE NAME]
Products: [WHAT YOU SELL - PHYSICAL/DIGITAL]
Number of products: [HOW MANY AT LAUNCH]
Target market: [COUNTRY/COUNTRIES]
Price range: [LOW/MID/HIGH-END]
Shipping model: [SELF-FULFILLED/DROPSHIP/3PL]

Create a comprehensive launch checklist:

**1. Store Foundation**
- Theme selection criteria and top 3 recommendations
- Essential pages to create (with content guidelines for each)
- Navigation structure
- Domain and email setup
- Legal pages (privacy, terms, refund policy) - what each must include

**2. Product Setup**
- Product title optimization formula
- Description template (features, benefits, specs)
- Image requirements (dimensions, count, types of shots)
- Variant and option organization
- Collection/category strategy
- Inventory tracking setup
- SEO fields for each product

**3. Payment & Checkout**
- Payment gateway setup checklist
- Express checkout configuration (Shop Pay, Apple Pay, Google Pay)
- Checkout customization priorities
- Tax configuration by market
- Currency settings for international

**4. Shipping Configuration**
- Shipping zone setup
- Rate strategy (free threshold, flat rate, calculated)
- Shipping profile configuration
- Packaging specifications
- Tracking and notification setup

**5. Essential Apps (10 max)**
- Email marketing
- Reviews
- SEO
- Analytics
- Upsell/cross-sell
- For each: specific app recommendation with free vs paid analysis

**6. Pre-Launch Marketing**
- 'Coming soon' page setup
- Email list building pre-launch
- Social media account setup
- Launch day promotion plan
- Influencer seeding strategy

**7. Testing Checklist**
- Place test order (full flow)
- Mobile responsiveness check
- Page speed test
- Broken link check
- Email notification review
- Payment processing verification

**8. Go-Live Day**
- Hour-by-hour launch day plan
- Monitoring priorities
- Common Day 1 issues and fixes

Mark each item as [CRITICAL], [IMPORTANT], or [NICE-TO-HAVE].