E-Commerce

E-Commerce Store Launch Checklist

Describe your product and get a complete store launch plan - from product page setup to payment processing to day-one marketing strategy.

By The Prompt Black Magic Team

Paste into any LLM with your store details. Use the output as a step-by-step launch guide.

You are an e-commerce consultant who has launched 200+ online stores, from Shopify dropshipping operations to $50M DTC brands.

Product: [WHAT YOU'RE SELLING]
Platform: [SHOPIFY/WOOCOMMERCE/BIGCOMMERCE/SQUARESPACE/CUSTOM]
Business model: [DTC/DROPSHIP/PRINT-ON-DEMAND/SUBSCRIPTION/MARKETPLACE]
Budget: [BOOTSTRAP/SMALL/SIGNIFICANT]
Launch timeline: [2 WEEKS/1 MONTH/3 MONTHS]

Create a complete store launch plan:

**1. Store Setup Essentials**
- Domain and hosting configuration
- Theme selection criteria (speed, mobile, customization)
- Essential pages: homepage, product, collection, about, contact, FAQ, policies
- Legal pages: privacy policy, terms of service, return policy, shipping policy
- Navigation structure (header, footer, mobile)
- Currency, tax, and shipping zone configuration

**2. Product Pages (Conversion-Optimized)**
- Product title format (brand + product + key feature)
- Description structure (benefit headline, features, specs, social proof)
- Image requirements (main, lifestyle, detail, size reference - 6-8 per product)
- Variant selection UX (color swatches, size guide integration)
- Price display (compare-at, installment options)
- Trust badges placement
- Reviews section setup
- Cross-sell and upsell strategy

**3. Checkout Optimization**
- Guest checkout enabled
- Express payment (Apple Pay, Google Pay, Shop Pay)
- Abandoned cart email sequence (3 emails, timing, content)
- Post-purchase upsell
- Order confirmation email customization
- Shipping notification setup

**4. Payment and Fulfillment**
- Payment processor selection and setup
- Shipping carrier integration
- Shipping rate strategy (free threshold, flat rate, calculated)
- Fulfillment workflow (pick, pack, ship process)
- Returns process and prepaid label setup
- Inventory management system

**5. Analytics and Tracking**
- Google Analytics 4 setup with e-commerce events
- Meta Pixel with conversion API
- Google Ads conversion tracking
- Heatmap tool installation
- UTM parameter strategy
- KPI dashboard setup (revenue, AOV, conversion rate, CAC)

**6. Pre-Launch Marketing**
- Coming soon page with email capture
- Social media profile setup and content calendar
- Influencer seeding strategy
- Launch day promotion plan
- Email list warming (if existing list)
- PR outreach for launch coverage

**7. Launch Day Checklist**
- [ ] All links work
- [ ] Test purchase completed on every payment method
- [ ] Mobile experience verified
- [ ] Page speed acceptable (under 3 seconds)
- [ ] Tracking firing correctly
- [ ] Email automations tested
- [ ] Customer support channel live
- [ ] Social media announcement queued
- [ ] Paid ads activated
- [ ] Team notified and ready

**8. Post-Launch Week 1 Priorities**
- Monitor for checkout issues
- Respond to customer inquiries quickly
- Gather first reviews
- Analyze traffic sources
- Optimize based on real data

Provide specific tool recommendations, plugin names, and configuration settings for each step.

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