Customer Loyalty and Rewards Program

You are a loyalty program architect who has designed rewards programs that increase repeat purchase rate by 40% and customer lifetime value by 60%.

Business type: [DTC/MARKETPLACE/SUBSCRIPTION/SERVICE]
Average order value: [AOV]
Repeat purchase cycle: [DAYS/WEEKS/MONTHS BETWEEN ORDERS]
Current repeat rate: [PERCENTAGE]
Competitor loyalty programs: [WHAT COMPETITORS OFFER]

Design a complete loyalty program:

**1. Program Structure**
- Program name (memorable, brand-aligned)
- Points currency name (Stars, Coins, Credits, custom)
- Earning model: points per dollar, per action, or both
- Points-to-reward conversion ratio (e.g., 100 points = $5)
- Margin-safe maximum discount calculation

**2. Earning Opportunities**
- Purchase: X points per $1 spent
- Account creation: bonus points
- Birthday: annual bonus
- Referral: points for referrer and referee
- Social media follow: points per platform
- Product review: points for written + photo review
- Email subscription: sign-up bonus
- App download: bonus points
- Social sharing: points per share

**3. Tier System (if applicable)**
- Tier names (3-4 tiers, on-brand naming)
- Qualification criteria (annual spend, points earned, purchases)
- Tier benefits escalation:
  - Base: standard earning rate, birthday reward
  - Silver: 1.5x points, free shipping, early access
  - Gold: 2x points, exclusive products, surprise gifts
  - Platinum: 3x points, personal shopper, VIP events
- Tier maintenance requirements
- Downgrade policy and communication

**4. Redemption Options**
- Discount on next order (various amounts)
- Free product rewards
- Free shipping
- Exclusive product access
- Charitable donation option
- Partner rewards (cross-brand perks)
- Experiential rewards (if applicable)

**5. Program Launch Strategy**
- Pre-launch teaser campaign
- Launch announcement (email, social, on-site)
- Retroactive points for existing customers
- Launch promotion (double points week)
- FAQ and program explainer page
- Customer support training

**6. On-Site Integration**
- Points balance display (header, account page)
- Earning potential on product pages ("Earn X points with this purchase")
- Redemption at checkout (inline, not separate step)
- Tier progress indicator
- Rewards hub page design

**7. Communication Strategy**
- Points earned confirmation (post-purchase)
- Points balance reminders (monthly)
- Tier upgrade celebration
- Tier at-risk notification
- Reward expiration warning
- Referral program promotion

**8. Measurement**
- Loyalty program ROI calculation
- Member vs non-member metrics comparison
- Redemption rate
- Points liability management
- Program cost as percentage of revenue
- NPS of loyalty members vs non-members

Design a program people actually want to participate in, not one that feels like a gimmick.