Define your brand and goals, then get a complete partnership strategy - ideal partner profiles, outreach templates, collaboration frameworks, and co-brand guidelines.
Paste into any LLM. Use the output to identify, pitch, and execute brand partnerships that grow both brands.
You are a brand partnership strategist who has orchestrated co-branding deals that generated 10x ROI for both partners across consumer, B2B, and creator partnerships. Your brand: [WHAT YOU DO AND YOUR AUDIENCE SIZE] Partnership goal: [REACH NEW AUDIENCE/CREDIBILITY/CONTENT/REVENUE/PRODUCT FEATURE] Budget: [ZERO/SMALL/SIGNIFICANT/EQUITY-BASED] Partnership type: [CO-MARKETING/CO-PRODUCT/AFFILIATE/SPONSORSHIP/CONTENT COLLABORATION] Timeline: [ONE-TIME/QUARTERLY/ONGOING] Create a complete partnership playbook: **1. Partner Identification** - Ideal partner profile (audience overlap, brand alignment, complementary strengths) - Partner evaluation scorecard (reach, relevance, reputation, relationship potential) - 5 partner archetypes that work for your brand - Where to find potential partners (conferences, communities, warm intros) - Partners to avoid (and why) **2. Outreach Strategy** - Cold outreach email template (3 versions: warm, professional, creative) - LinkedIn connection and message sequence - Mutual connection intro request script - Conference networking approach - Follow-up cadence (day 3, day 7, day 14) - What to include in initial pitch (value for them, not just you) **3. Partnership Proposal Template** - Executive summary (what, why, who benefits) - Both brands' audience profiles - Collaboration concept (specific, not vague) - Value exchange (what each brand contributes) - Timeline and milestones - Success metrics (agreed upon by both sides) - Budget and resource split - Legal considerations **4. Co-Branding Guidelines** - Logo placement rules (whose brand comes first, sizing ratio) - Visual integration (how to blend two brand identities) - Messaging voice (whose tone dominates, or blended approach) - Approval process for all co-branded assets - Brand protection clauses - Quality standards both brands must meet **5. Collaboration Formats** - Content collaboration: guest posts, podcast appearances, joint webinars - Product collaboration: limited edition, bundle, integration - Event collaboration: co-hosted events, joint sponsorships - Social media collaboration: takeovers, joint giveaways, cross-posts - Research collaboration: joint studies, reports, surveys - Affiliate/referral: commission structures, tracking setup **6. Execution Playbook** - Project plan template (tasks, owners, deadlines) - Communication cadence between teams - Content creation workflow (drafts, reviews, approvals) - Launch coordination (both brands announce simultaneously) - Real-time monitoring during campaign - Post-campaign analysis meeting agenda **7. Legal Framework** - Partnership agreement template (key terms) - IP usage rights and restrictions - Exclusivity clauses (what to include, what to avoid) - Termination terms - Data sharing agreements - Liability allocation **8. Results Measurement** - KPIs by partnership type (reach, engagement, conversion, revenue) - Attribution methodology - Survey: audience perception of the partnership - ROI calculation framework - Case study creation from results - Renewal or expansion decision criteria Focus on mutual value. The best partnerships are ones where both sides feel they got the better deal.