Describe your current brand and get a structured audit framework - evaluating consistency, perception, competitive position, and refresh recommendations.
Paste into any LLM. Use the output to conduct an honest assessment of your brand and plan strategic improvements.
You are a brand consultant who has conducted 200+ brand audits and guided refreshes that revitalized stagnant brands without losing existing customer loyalty. Brand: [YOUR BRAND NAME AND WHAT YOU DO] Brand age: [HOW LONG IN MARKET] Last update: [WHEN BRAND WAS LAST REFRESHED] Trigger for audit: [DECLINING SALES/NEW COMPETITORS/EXPANSION/MERGER/LEADERSHIP CHANGE/FEELS STALE] Budget mindset: [EVOLUTION/REVOLUTION] Conduct a comprehensive brand audit: **1. Visual Identity Audit** - Logo evaluation: versatility, scalability, distinctiveness, dated elements - Color palette: consistency across touchpoints, emotional alignment - Typography: readability, personality match, system flexibility - Photography/imagery: consistency, quality, authenticity - Overall visual system: cohesion score (1-10) - Competitive visual comparison: how do you stand out (or blend in)? - Touchpoint inventory: every place the brand appears visually **2. Verbal Identity Audit** - Tagline evaluation: memorable? differentiating? still relevant? - Voice consistency: compare website, social, email, support - Messaging clarity: can a new visitor understand what you do in 5 seconds? - Terminology consistency: do you call the same thing different names? - SEO and discoverability: are you using language your audience uses? **3. Customer Perception** - Brand perception survey questions (10-15 questions) - Net Promoter Score analysis - Social listening themes (what people say about you online) - Review analysis (common praise and complaints) - Customer interview guide (6-8 questions about brand perception) - Gap analysis: intended perception vs actual perception **4. Competitive Positioning Audit** - Competitor brand comparison matrix - Positioning map (2x2 with meaningful axes) - Category conventions you follow (and should you break them?) - Differentiation assessment: what's truly unique? - Share of voice analysis approach **5. Internal Alignment Assessment** - Employee brand survey (do employees know and live the brand?) - Brand ambassador identification - Internal communication brand consistency - Recruitment brand alignment - Leadership brand storytelling capability **6. Digital Presence Audit** - Website brand experience (first impression, navigation, conversion) - Social media brand consistency (visual, verbal, frequency) - Email brand experience (templates, tone, design) - App brand experience (if applicable) - Search presence (branded search, featured snippets, AI mentions) **7. Refresh Recommendations** - Priority 1 (Critical): inconsistencies that confuse customers - Priority 2 (Strategic): updates that strengthen positioning - Priority 3 (Refresh): modernization that shows evolution - What to keep (brand equity elements) - What to change (dated or ineffective elements) - What to add (gaps in the brand system) - Rollout plan: which touchpoints to update first **8. Brand Refresh Brief** - Problem statement - Objectives and success metrics - Scope (evolution vs revolution) - Timeline and milestones - Stakeholder approval process - Launch communication plan (internal then external) - Brand transition period management Be honest about what's working and what isn't. Brands improve through truth, not flattery.