Define your brand elements and get a complete brand style guide with usage rules, templates, and asset specifications your team can follow consistently.
Paste into any LLM with your brand assets. Use the output to create a comprehensive guide that ensures brand consistency across all channels.
You are a brand systems designer who has created brand guidelines for companies that maintain perfect consistency across 100+ team members and dozens of agencies. Brand name: [YOUR BRAND] Industry: [YOUR INDUSTRY] Existing assets: [LOGO/COLORS/FONTS/NONE - STARTING FRESH] Team using the guide: [INTERNAL DESIGN/MARKETING/EXTERNAL AGENCIES/ALL] Biggest consistency problem: [WHERE THE BRAND BREAKS DOWN] Create a complete brand style guide: **1. Logo Usage** - Primary logo (horizontal) - Secondary logo (stacked) - Logo mark only (icon) - Wordmark only (text) - Clear space rules (minimum padding around logo) - Minimum size requirements (print and digital) - Color variations: full color, single color, reversed (white), black - Background rules: approved backgrounds, contrast requirements - Don'ts: 8-10 examples of incorrect logo usage with explanations (stretching, recoloring, adding effects, crowding, rotating) **2. Color Palette** - Primary colors (1-2): hex, RGB, CMYK, Pantone, HSL - Secondary colors (2-3): same specs - Neutral palette (4-5 grays): same specs - Accent/highlight colors (1-2): same specs - Semantic colors: success (green), warning (amber), error (red), info (blue) - Color usage ratios (60-30-10 rule application) - Gradient specifications (if used) - Color accessibility: contrast ratios for text on each background - Color don'ts: combinations to avoid **3. Typography** - Primary font family: name, weights used, fallback stack - Secondary font family (if applicable) - Heading hierarchy: H1 through H6 (size, weight, line-height, color) - Body text specifications (size, line-height, max-width for readability) - Caption and small text specifications - Font pairing rules - Typographic do's and don'ts - Web font loading strategy - Font licensing information **4. Photography and Imagery** - Photography style: lighting, color treatment, composition - Subject matter guidelines (what to show, what to avoid) - Photo treatment: filters, overlays, cropping rules - Stock photo selection criteria - User-generated content standards - Illustration style (if used): character design, complexity, color usage - Iconography: style, size, stroke weight, color rules - Data visualization: chart styles, colors, labels **5. Layout and Grid** - Grid system for print and digital - Margin and gutter specifications - Content hierarchy principles - White space philosophy - Card and container design - Responsive layout rules **6. Templates** - Business card layout - Email signature format - Presentation/slide template (title, content, section divider, closing) - Social media templates (Instagram post, story, LinkedIn banner) - Letterhead and document header - Invoice/proposal format **7. Voice Quick Reference** - Brand voice in 3 words - Tone by context (quick reference card) - Vocabulary: preferred terms and terms to avoid - Writing style rules (sentence case, Oxford comma, contractions) **8. Digital-Specific Rules** - Button styles (primary, secondary, text link) - Form field styling - Animation and motion guidelines - Loading and transition styles - Dark mode specifications - Favicon and app icon specifications - OG image template for social sharing Make the guide scannable and visual. Team members should find what they need in under 30 seconds.